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And so was born, Ida Estelle...
Never, in a million years would I have guessed this would be a chapter in my life. After a college degree, four successful years with a company I loved, three different cities, and a year of self-reflection, I have become a self-proclaimed creator, designer and entrepreneur. I have always been a fan of a "DIY" project. I grew up in a house where my mom painted a room, repainted that room, and painted it one more time. Not because she didn't like what she had done the first or second time, but because there were just too many great and endless options out there for her to try. My sister has a fantastic knack for spying out the one jewel in a pile of junk. I have spent endless hours trailing behind her at flea markets while she finds the greatest vintage items most people only dream of scoring. Her house is an always-changing collage of her most recent finds. My dad and granddad were masters of tinkering. There wasn't a project out there they couldn't "MacGyver" their way through. To them, there was always a solution and you didn't stop until you had it figured out. It wasn't until I was home for the holidays one year that I realized who the real backbone of this "DIY" family really was...…my Grandmother Micki. I remember showing her these "killer new bracelets" I was learning to make for gifts, and telling her that I wish I could turn that fun project into a career. Grams didn’t miss a beat. She jumped into one story after another about her mother, my great grandmother, Ida Estelle. We talked for hours about Ida, and how she was a strong, independent woman who truly was a jack-of-all-trades. Not only did she help her husband, great granddad Fred, run a grocery store, but she was also a master seamstress, furniture builder, and mother, all while running a boarding house during the depression. It didn't quite occur to me at the time, but my grams has always been a constant champion for following your dreams, working hard and getting it done, …whatever “it” may be. By telling me stories of her mother, my grams was giving me the inspiration and confidence to go it alone and start a business based on the things I love to do...create, design and try new things. Welcome to Ida Estelle, all wrapped up!Allison Rennemo Designer, Proprietress
The Ida Estelle way...
At Ida Estelle, it's all about what makes you feel good. I love discovering new materials that inspire me to create...creating makes me smile...it makes me happy. I love passing the results of what I create to others so they might smile as well...maybe even feel inspired to do something they love. My goal at Ida Estelle is to offer a stellar and quality product to each of my customers, and to do it with a virtual smile. I'm here to answer questions, offer suggestions, and send you a product you are proud to buy.
Allison Rennemo
Taking a break from designing....
Handmade in the Colorado Rockies
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